OK, so let me begin by saying that I am both excited and slightly scared by our latest product. I’m excited because after playing around with it in the Amazon cloud, I’ve become slightly addicted to launching multiple instances in different parts of the world and load balancing the traffic seemlessly. I’m slightly scared because this could change our whole business model from hardware load balancer vendor to online SAAS (Software As A Service) provider.

So why does the new Loadbalancer.org EC2 VA rock?

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Over the last few months we’d experienced two fairly lengthly outages on our web server. It was a dedicated server with a UK host and we’re not exactly sure of the reason for the downtime - could have been network failure, could have been the server crashing. It had become pretty annoying for us, and we realised that for a company touting the use of load balancers for High Availability, it is important that our own website should be up! Also, as Loadbalancer.org recieves traffic from every corner of the globe, we wanted to see what we could do to reduce latency to the farther-flung continents. (more…)