Having just survived yet another boring trade show (IPExpo 2009) we have made a morale boosting decision to never do one again! (Well we might do Vegas for a laugh but thats a different story). I’m sure the other vendors out there dread the trade shows as well; and in the past they have almost been a compulsory part of being an IT vendor. However if you look at the costs of getting a stand and hotel and travel and lots of entrainment expenses it really doesn’t stack up. We spent £20,000+ last year on trade shows with little to show for it but hang overs and sore feet. £20,000 is an awful lot of Google Ads! almost 3 times our current adwords budget….. Anyway just to annoy the staff a description of Loadbalancer.org’s show follows: (more…)