OK, So we said we would never do a trade show again…..
But how can you give up on the humble trade show before going to the biggest one of all?

Vegas Baby!

We made a group decision after a couple of beers at the local dog racing track (but thats another story) to put a trade show stand at Interop 2010 Vegas.
For a small investment of about $10K for a stand and $5K for hotel, flights and gambling expenses (are they tax deductible?). Of course we paid in advance and it didn’t occur to us that the whole of European airspace would be shut down to flights because of a little volcano in Iceland called Eyjafjallajoekull !

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Having just survived yet another boring trade show (IPExpo 2009) we have made a morale boosting decision to never do one again! (Well we might do Vegas for a laugh but thats a different story). I’m sure the other vendors out there dread the trade shows as well; and in the past they have almost been a compulsory part of being an IT vendor. However if you look at the costs of getting a stand and hotel and travel and lots of entrainment expenses it really doesn’t stack up. We spent £20,000+ last year on trade shows with little to show for it but hang overs and sore feet. £20,000 is an awful lot of Google Ads! almost 3 times our current adwords budget….. Anyway just to annoy the staff a description of Loadbalancer.org’s show follows: (more…)